Did you know that it only takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave? Yes, that is a lot of pressure. But when you partner with an innovative web designer with an eye for modern aesthetic, you can rest assured knowing your website is making a great first impression!
Think of your website as an extension of your business. Websites serve as a first impression for potential clients, a portal of information for current customers, an online store for e-commerce, and much more! When businesses allocate funds, web design is often one of the last things to make the list. However an impressive, accessible website is the key to attracting new clients, driving sales, and maintaining a respectable online presence!
“57% of internet users say they won’t recommend a business with a poorly designed website on mobile.” SWEOR
A new year is a good reminder to check on all business systems such as your IT infrastructure, cyber security tools, security camera systems, and of course, take a look at your organization’s website design. As technology evolves, so does your business. Is your website evolving to accurately reflect the growth of your company? Computers Nationwide partners with Ruben Digital to offer our clients the highest quality, creative web design and reliable hosting services.
Check out the top 7 web design trends for 2021…
“The importance of website and app accessibility for people with disabilities has come to the fore in 2020, and this trend is predicted to continue in 2021. Smart speakers with voice capabilities have dramatically improved access to online content, as has captioned media, simplified navigation, and increasingly accurate voice search technology. With the world relying more and more on the Internet and connected devices for work, school, entertainment, commerce, and social connections, the importance of maintaining and improving accessibility for people with disabilities is more profound now than ever before.” Fuel Themes
Abstract Art Compositions
“Abstract shapes, especially those consisting of geometric primitives like squares and circles, can come across as simple, minimalist and restrictive. However in 2021, web designers are incorporating them into complex, sprawling compositions that exude freedom. In 2021, abstract art elements will be used as an alternative to photography in web design for startups, tech products and apps. In most cases, these abstract art arrangements are taking the place of stock photography and figure illustrations. While they can include images of people, they still evoke emotion without them.” 99 Designs
“For a long time in web design, a white background was considered the only way to create empty space on a website or app. While some designers began adding darker themes and elements several years ago, the Dark Mode trend really took hold of the industry in 2020, and we expect to see it continue into 2021. As well as allowing designers to play with more creative elements, such as pastels and neon – two of the big graphic design trends of 2020 – studies have also shown that dark mode is better for both our battery life and our vision by it reducing blue light exposure.” Envato
“A modern alternative to sliders or static images, video backgrounds have been shown to increase average website session length while decreasing bounce rates. Video backgrounds tend to use compressed GIFs, making them less resource-heavy as may be expected. As such, the use of video backgrounds is predicted to increase in 2021 and beyond.” Fuel Themes
Digital Interpretations of Physical Products
“Products are often at the heart of websites, and 2021’s web pages have their hearts on their sleeves. Specifically, products are inspiring literal design elements through creative, digital interpretations of physical media. This might come in the form of color smeared across a page like nail polish or images that are cropped in rounded rectangles like smart phones. Not only does this approach create visual synergy between the product and its website, it makes web pages feel more organic and unexpected.” 99 Designs
“A design trend that absolutely refuses to quit, minimalism has become the bread and butter of the work of web designers over the last decade. But what is minimalist web design? Less a visual style and more a design principle, minimalist design is based around using only the essential elements – such as basic shapes, clean text, limited color palettes and empty space – to create something simple, functional and memorable. While typically associated with monochrome and white space, minimalism isn’t just black and white. In fact, colorful minimalism is on the rise in both graphic and web design, featuring block colors and bold backgrounds, simple sans serif fonts and minimalist typefaces, as well as minimal design elements to create a simple yet stunning website design.” Envato
Thumb Scrolling Friendly Mobile User Experience
“Mobile WordPress themes have been highly sought-after for several years, and 2021 is predicted to be the year of thumb scrolling friendly designs in particular. These innovations refer to the way the majority of younger people hold their mobile devices. While older generations may still be in the habit of holding a device in one hand and using the index finger of the other hand to scroll, it is more common for younger people to hold the device in both hands, using both thumbs to scroll. To optimize for this kind of movement, mobile WordPress themes should implement a number of specific features including an easily navigated and highly visible menu bar and the positioning of icons towards the center of the screen, within easy reach of both thumbs.” Fuel Themes